Acquire new deposits and build awareness of Private Banking through a promotional money market rate offer.

Implemented a three-pronged approach, including a direct mail postcard to targeted prospects, a direct mail to qualified existing deposit customers and a customer-facing flyer to be used at point of sale.

The postcard and flyer used bold swatches of color and prominently displayed the promotional rate.

MKP also developed a program name to be used internally to create excitement about the campaign.