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Direct Mail

Sterling National Bank money market rate promotion flyer, postcard front, and postcard back

Sterling National Bank Money Market Rate Promotion

Challenges

Acquire new deposits and build awareness of Private Banking through a promotional money market rate offer.

Solutions

Implemented a three-pronged approach, including a direct mail postcard to targeted prospects, a direct mail to qualified existing deposit customers and a customer-facing flyer to be used at point of sale.

The postcard and flyer used bold swatches of color and prominently displayed the promotional rate.

MKP also developed a program name to be used internally to create excitement about the campaign.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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