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Communications Strategy

Letter with online banking username and instructions, separate insert with password

Sterling National Bank Online Conversion

Challenges

High risk of user disruption if detailed instructions for initial login to new online system were overlooked.

Separate delivery of Username and Password for information security, along with introduction of new single sign-on portal.

Solutions

Utilize direct mail as primary communications channel to ensure higher visibility of credentials.

Supplement with digital tactics (email, interstitials, landing pages) to achieve an omni-channel approach.

Create a series of communications touching clients multiple times to provide pertinent information.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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