Sterling/Astoria Merger (Conversion)
Inspire confidence in new organization as large, well-loved retail bank merged with unknown business bank.
Mitigate concerns about wide-reaching changes.
Leveraged available data to create streamlined mail packages for four separate lines of business with personalized account summaries, making new clients feel like they were getting individual attention.
Clients only received the account information that applied to them, and important transition highlights were easy to find.
A brand brochure provided an overview of new opportunities.