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Legal & Change Communications

WSFS and Beneficial Bank outer envelope, letter, insert cover, and interior with location map

WSFS/Beneficial Legal Day One Communications

Challenges

The merger of these two neighboring banks caused Beneficial customers concern that they were losing their local bank.

WSFS was mostly unknown to the retail base.

Solutions

A letter and FAQs to Beneficial customers announced the legal closing, introduced WSFS, and set expectations that nothing would be changing until conversion at a later time.

The headline of the insert, which described the overall advantages of the combined institution, was also used in advertising campaigns across the footprint.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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