Financial Services Marketers, There’s a Better Way to Data

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

Oh, data. What’s to be done with it? In the current climate, it is all-important for marketing leaders to base their strategic plans on sound data, but—especially in the world of financial services—there is such an abundance of data coming from so many sources that even knowing where to begin can be a challenge.

Data Security – The Secret To A Good Night's Sleep

“U.S employee data breach tied to Chinese intelligence” & “I.R.S. Data Breach May Be Sign of More Personalized Schemes.” These headlines could make you believe that someone stealing your clients’ data is inevitable. The scary thing is, it’s not the hackers that are the largest source of data breaches. The 2015 Cost of Data Breach Study by the Ponemon Institute, a data-protection think tank, indicates that two-thirds of all global data breaches stemmed from human error and internal system problems.

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