By Pamela Reich, Director of Communications Strategy, and Hillary Kelbick, President & CEO
It doesn’t happen every morning, but sometimes my owner Hillary grabs a leash and says: “Oliver, do you want to come to work today?” WORK!! WORK!! YES, I want to come to work! What could be better than work?
Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party: the room is packed, the action has spilled out onto the street (or onto the web), and noise is deafening. Which means you’ve got to amp up your volume accordingly, or you’ll never get your message across! Here are a few suggestions that can help you get noticed in our distracted world.
1. Use quick-hit headlines.
The MKP Team is made up of many proud New Yorkers, but even the toughest among us agree that come summertime, when we’re navigating the sweltering subway system or zigzagging through tourists on the sidewalk, there’s somewhere else we’d rather be. So, we asked the team, “What’s your top summer destination?” Here’s what they had to say!