They come in all sorts of colors, shapes, sizes and fabrics. Some have vents and others have elastic bands to hold them. Some are disposable, and some are pricey and reusable. We’ve seen ones in black and plaid, with smiley faces and even with the famous Rolling Stones lick face image. In some walks, they have become a fashion accessory, selected to match a particular outfit. What are we talking about? Masks.
It’s a funny thing being a creative marketing and communications agency: our clients hire us for our ideas. As fun as it is to be creative, it can be a lot of pressure to know that the bills only get paid when the ideas are good. After all, creativity flows most freely when the livin’ is easy! So, how do we keep the creative juices flowing despite the challenge of having to be creative on demand?
By Pamela Reich, Director of Communications Strategy
At MKP, perhaps the most obvious manifestation of our creativity as a marketing communications company is our end product, whether it’s a letter, brochure, banner, ad or campaign. Yes, we pride ourselves on the ability of our writers and designers to develop creative that is strategically on target, brand sensitive and impactful. Taking a deeper look, however, we find that creativity guides and inspires everything we do.
Here at MKP, brainstorming is a big part of what we do. And over the years, we’ve developed a few important techniques and guidelines that have helped us tremendously. Try a few of these the next time you gather a group to kick around ideas. We’re confident they’ll help you too, no matter what project your next brainstorming session may be for!
1. Take “No Bad Ideas” to the next level.
Most people would agree, there is no silver bullet for promoting a culture of engagement and enthusiasm at work. Large companies (and some medium-sized ones) often have some sort of employee engagement program spearheaded by Human Resources (with varying results!). But what’s a company on the smaller side to do?
By Pamela Reich, Director of Communications Strategy, and Hillary Kelbick, President & CEO
It doesn’t happen every morning, but sometimes my owner Hillary grabs a leash and says: “Oliver, do you want to come to work today?” WORK!! WORK!! YES, I want to come to work! What could be better than work?
Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party: the room is packed, the action has spilled out onto the street (or onto the web), and noise is deafening. Which means you’ve got to amp up your volume accordingly, or you’ll never get your message across! Here are a few suggestions that can help you get noticed in our distracted world.
1. Use quick-hit headlines.
The MKP Team is made up of many proud New Yorkers, but even the toughest among us agree that come summertime, when we’re navigating the sweltering subway system or zigzagging through tourists on the sidewalk, there’s somewhere else we’d rather be. So, we asked the team, “What’s your top summer destination?” Here’s what they had to say!