Creativity: it’s more than copy and design!

By Pamela Reich, Director of Communications Strategy

At MKP, perhaps the most obvious manifestation of our creativity as a marketing communications company is our end product, whether it’s a letter, brochure, banner, ad or campaign. Yes, we pride ourselves on the ability of our writers and designers to develop creative that is strategically on target, brand sensitive and impactful. Taking a deeper look, however, we find that creativity guides and inspires everything we do.

Brainstorming Great Creative: MKP’s Secret Sauce

Here at MKP, brainstorming is a big part of what we do. And over the years, we’ve developed a few important techniques and guidelines that have helped us tremendously. Try a few of these the next time you gather a group to kick around ideas. We’re confident they’ll help you too, no matter what project your next brainstorming session may be for!

1. Take “No Bad Ideas” to the next level.

We've Walked in Your Shoes

Here at MKP, we know how to serve our financial institution clients because we’ve walked many miles in their shoes.

We recently interviewed three members of the MKP team to hear what they had to say about their experiences working on the “client side” before coming to work at MKP, and what their experience means for our clients.

How did working at a bank prepare you to work at an agency like MKP?

Video: King of Content

One of the most powerful tools marketers have at their disposal today is video. Television has long been an effective way to reach an audience, but the advent of online marketing combined with more economical means of video production has resulted in a revolution whereby video content is the principal inexpensive and disseminable means for engaging employees, customers and business prospects alike.

The right way to say “Sorry!”

In the world of banking, mistakes sometimes happen. We know, because crafting apology communications is a challenge we often encounter here at MKP! We call them “Oops” communications, and over the years we’ve developed several key guidelines for dealing with errors. Read on, and learn how you can turn an unfortunate snafu into an opportunity to cement an even stronger relationship with your customers.

First, don’t overreact.

Time to start making your promotions SHOUT!

Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party: the room is packed, the action has spilled out onto the street (or onto the web), and noise is deafening. Which means you’ve got to amp up your volume accordingly, or you’ll never get your message across! Here are a few suggestions that can help you get noticed in our distracted world.

1. Use quick-hit headlines.

Stop spending money on return mail, reduce your postage expense and increase your marketing ROI

On the surface, a direct mail (DM) campaign may be more expensive than other forms of marketing communications, but that doesn’t mean it should cost more than it needs to. What follows are suggestions to improve ROI and make direct mail a more cost-effective choice as compared to other marketing alternatives.

Improve deliverability by making sure your mail is processed by the USPS as efficiently and accurately as possible.

The 24-hour Day – 6 Tips for Maintaining Work / Life Balance When You Are Always On

A few decades ago, Dolly Parton wrote a famous song about the challenges of working 9 to 5. Little did she know what was coming! In today’s world of smart phones, texts and instant messaging apps, it seems like we are always connected to the workplace. 24/7 is the new normal, and for many of us, staying connected is part of the job description. Workin’ 9 to 5? If only!

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