Superbowl Advertising: Which Brands Will Emerge as Champions?
By Terry Cole, Chief Content Officer
The Marketing Brief: A Roadmap to Marketing Success
By Terry Cole, Chief Content Officer
Your bank is ready to begin developing your next marketing campaign or communications program. You have some valuable new benefits to introduce and are excited about the opportunity to reach new prospects and deepen relationships with your existing customers. Your executive management team wants a campaign in the market now!
Enhancing Customer Engagement Using Interactive Digital Content
By Brenna Donahue, Assistant Project Manager
With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
Making the Leap from Client-Side to Agency-Side Marketing
By Terry Cole, Director, Communications Strategy and Content
Or maybe the question is, “Is it really a leap?” Is agency-side marketing really that different from being on the client-side?
Go Find Your Gecko!
By Jeff Keller, Creative Director
How Growing Up a Sneakerhead Taught Me Marketing
By John Raffa, Intern
Avoid Crystal Balls With a Solid Production Plan
By Amy Hanauer, Assistant Production Manager
The ongoing supply chain issues plaguing today’s economy are also affecting the manufacturing and ordering of paper stock. MKP continues to monitor current trends and we know that, with proper planning and production timelines, we can help our clients navigate the ups and downs of what sometimes feels like a never-ending rollercoaster of events beyond their control. A solid production plan can prevent needing a crystal ball (which—let’s be honest—may not have all the answers you are looking for).
Building a Love of Savings: How to Help Younger Customers "Start Their Financial Lives"
By Melissa Chefec, Business Development Manager
From The Classroom to The Boardroom
By John Raffa, Intern
Three years ago today, I was a bright-eyed senior at Yorktown High School awaiting my summer and excited for the road ahead of me in college. I constantly remind myself of this because I am truly amazed at where the time has gone and all that I still have ahead of me.
Confessions of an MKP Creative Director | MKP communications inc.
By Jeff Keller, Creative Director
“What are you going to wear?” I ask my design partner Nick as soon as I hear about the meeting.
“Black,” says Nick. “I always wear black.”
“I was thinking about a jacket and tie,” I say nervously.