By Terry Cole, Director, Communications Strategy and Content

Or maybe the question is, “Is it really a leap?” Is agency-side marketing really that different from being on the client-side? 

By Jeff Keller, Creative Director

By John Raffa, Intern

By Amy Hanauer, Assistant Production Manager

The ongoing supply chain issues plaguing today’s economy are also affecting the manufacturing and ordering of paper stock. MKP continues to monitor current trends and we know that, with proper planning and production timelines, we can help our clients navigate the ups and downs of what sometimes feels like a never-ending rollercoaster of events beyond their control. A solid production plan can prevent needing a crystal ball (which—let’s be honest—may not have all the answers you are looking for).

By Melissa Chefec, Business Development Manager

What makes some people savers and others spenders? And how can banks and parents instill a love of saving in young kids that will last throughout their lives? Bank marketers should seize the opportunity to best educate kids and their parents about money and saving, helping cultivate and nourish long-term financial health while building the foundation for long-term profitable banking relationships.

By John Raffa, Intern

Three years ago today, I was a bright-eyed senior at Yorktown High School awaiting my summer and excited for the road ahead of me in college. I constantly remind myself of this because I am truly amazed at where the time has gone and all that I still have ahead of me. 

By Jeff Keller, Creative Director

“What are you going to wear?” I ask my design partner Nick as soon as I hear about the meeting.

“Black,” says Nick. “I always wear black.”

“I was thinking about a jacket and tie,” I say nervously.

What are the differences between these two images? *Answers below.

By Grace Cunning, Senior Project Manager

It’s a funny thing being a creative marketing and communications agency: our clients hire us for our ideas. As fun as it is to be creative, it can be a lot of pressure to know that the bills only get paid when the ideas are good. After all, creativity flows most freely when the livin’ is easy! So, how do we keep the creative juices flowing despite the challenge of having to be creative on demand?

In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers.

Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.