By Hillary Kelbick, President & CEO

In the vast landscape of advertising and marketing, good creative isn't just about catchy slogans or arresting visuals. It's about integrity. It's about holding your product, your brand and your audience in the highest regard. When we talk about good creative, we're talking about more than just aesthetics; we're talking about honesty, respect and pride in what we do.

By Charlie Mendoza, Creative Services Manager

By Terry Cole, Chief Content Officer

By Jeff Keller, Creative Director

By Jeff Keller, Creative Director

“What are you going to wear?” I ask my design partner Nick as soon as I hear about the meeting.

“Black,” says Nick. “I always wear black.”

“I was thinking about a jacket and tie,” I say nervously.

By Laura DeLaCruz, Director of Project Management and Business Development

In a bank merger, customer impacts are not fully understood at the beginning of a communications project, and business decisions are made (and changed) multiple times throughout the process. So how does one get to a finished product when all the information is not clearly defined?

It’s a funny thing being a creative marketing and communications agency: our clients hire us for our ideas. As fun as it is to be creative, it can be a lot of pressure to know that the bills only get paid when the ideas are good. After all, creativity flows most freely when the livin’ is easy! So, how do we keep the creative juices flowing despite the challenge of having to be creative on demand?

Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:

By Pamela Reich, Director of Communications Strategy

At MKP, perhaps the most obvious manifestation of our creativity as a marketing communications company is our end product, whether it’s a letter, brochure, banner, ad or campaign. Yes, we pride ourselves on the ability of our writers and designers to develop creative that is strategically on target, brand sensitive and impactful. Taking a deeper look, however, we find that creativity guides and inspires everything we do.

Here at MKP, brainstorming is a big part of what we do. And over the years, we’ve developed a few important techniques and guidelines that have helped us tremendously. Try a few of these the next time you gather a group to kick around ideas. We’re confident they’ll help you too, no matter what project your next brainstorming session may be for!

1. Take “No Bad Ideas” to the next level.