By Cathy Planchart, Senior Project Manager

By Melissa Chefec, Business Development Manager

For some people it has never happened. For others, it’s happened once, twice or even more. = And for others, it’s happening right now. What is “it”? Your bank getting bought out by another financial institution, of course!

By Melissa Chefec, Business Development Manager

What makes some people savers and others spenders? And how can banks and parents instill a love of saving in young kids that will last throughout their lives? Bank marketers should seize the opportunity to best educate kids and their parents about money and saving, helping cultivate and nourish long-term financial health while building the foundation for long-term profitable banking relationships.

By Hillary Kelbick, President & CEO

With Women’s History Month upon us, I took some time to reflect on my journey with MKP, the company I started more than 27 years ago. I had no clue at the time I started the firm what it would be like to enter a business primarily dominated by men and to do so at a time where being an executive was not necessarily compatible with being an ambitious working mother.

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

Optimizing the Customer Experience in the Face of a Branch Consolidation

By Laura DeLaCruz, Director of Project Management and Business Development

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

By Erin O'Brien, Assistant Project Manager

The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.

By Melissa Chefec, Business Development Manager
 

In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers.

Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.