Women’s History Month: One Woman’s Perspective

By Hillary Kelbick, President & CEO

With Women’s History Month upon us, I took some time to reflect on my journey with MKP, the company I started more than 27 years ago. I had no clue at the time I started the firm what it would be like to enter a business primarily dominated by men and to do so at a time where being an executive was not necessarily compatible with being an ambitious working mother.

Is Cash Dead or Just Temporarily Ill?

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

Post-Conversion: A Critical Window for Communications

In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers.

Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.

The Blog on Blogs

Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:

LIBOR Phaseout: An Update

First announced in 2017, the phaseout of LIBOR (London Interbank Offered Rate) as a global interest rate benchmark for interbank lending will be completed by the end of 2021. In addition, many banks also use LIBOR as a reference rate for adjustable rate commercial and consumer loans. The United States Federal Reserve has recommended SOFR (Secured Overnight Financing Rate) as a replacement.

We've Walked in Your Shoes

Here at MKP, we know how to serve our financial institution clients because we’ve walked many miles in their shoes.

We recently interviewed three members of the MKP team to hear what they had to say about their experiences working on the “client side” before coming to work at MKP, and what their experience means for our clients.

How did working at a bank prepare you to work at an agency like MKP?

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