The Evolution of an Effective Medium
By Cathy Planchart, Senior Project Manager
Exploring the Evolving Landscape of Consumer Payment Choices
By Cathy Planchart, Senior Project Manager
A Gen Z Perspective on Payment Methods
By Jackie Berkoff, Project Manager
Why Mobile Wallets Are Banks’ New “Sticky” Product
By Laura DeLaCruz, Vice President, Business Development Officer & Chief Client Services Officer
Seizing New Marketing Opportunities
By Pamela Reich, Content Strategist
From the earliest barter system for the exchange of goods and services thousands of years ago and the advent of coins and paper money centuries later to today’s sophisticated digital solutions, the evolution of payments reflects important changes in societies and economics. The evolution of technology continues to accelerate how people and businesses transact.
The Role of Physical Branches in a Digital Era
By Jackie Berkoff, Project Manager, Brenna Donahue, Assistant Project Manager and Jasmin Rosen, Assistant Project Manager
In today’s digital era, the banking landscape is rapidly evolving, with traditional brick-and-mortar banks facing competition from online banks that offer convenience and efficiency to tech-savvy customers. A few MKP team members discuss their different views on whether physical branches are necessary.
Enhancing Customer Engagement Using Interactive Digital Content
By Brenna Donahue, Assistant Project Manager
With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
How Growing Up a Sneakerhead Taught Me Marketing
By John Raffa, Intern
Is Cash Dead or Just Temporarily Ill?
By Melissa Chefec, Business Development Manager
You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”
You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.
How Have Bank Marketers Changed the Way They Bank During the Pandemic?
By Erin O'Brien, Assistant Project Manager
The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.