By John Raffa, Intern

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

By Erin O'Brien, Assistant Project Manager

The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

As a consumer of financial products, what makes for a good experience? Twenty-five years ago, the answer would likely have had something to do with excellent service proffered by a friendly banker at your local branch who knows your name. How things have changed.

Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:

As we enter our 26th year, MKP President and CEO Hillary Kelbick talks about plans for the future and the steps MKP is taking to stay ahead of the curve in bank marketing.

As MKP enters our second quarter-century, what’s at the top of your agenda?

One of the most powerful tools marketers have at their disposal today is video. Television has long been an effective way to reach an audience, but the advent of online marketing combined with more economical means of video production has resulted in a revolution whereby video content is the principal inexpensive and disseminable means for engaging employees, customers and business prospects alike.