How To Be Strategic in Marketing Communications
By Cathy Planchart, Senior Project Manager
By Cathy Planchart, Senior Project Manager
By Terry Cole, Chief Content Officer
By Terry Cole, Chief Content Officer
Every industry seems to have its own language – words, phrases, abbreviations and acronyms that are commonly used and understood by those in the business. Banking is certainly one of the industries that has a language all its own.
By Cathy Planchart, Senior Project Manager
By Jackie Berkoff, Project Manager
Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.
Connect using authenticity and relatability
By Cathy Planchart, Senior Project Manager
By Cathy Planchart, Senior Project Manager
By Melissa Chefec, Business Development Manager
There are many reasons banks acquire other banks: to gain market share and grow deposits; to establish and deepen relationships with new customers; to expand their footprint to create new business development opportunities; to build scale to enhance product and service offerings.
By Melissa Chefec, Business Development Manager
For some people it has never happened. For others, it’s happened once, twice or even more. = And for others, it’s happening right now. What is “it”? Your bank getting bought out by another financial institution, of course!
Optimizing the Customer Experience in the Face of a Branch Consolidation
By Laura DeLaCruz, Director of Project Management and Business Development