By Brenna Donahue, Assistant Project Manager

With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?

What are the differences between these two images? *Answers below.

By Grace Cunning, Senior Project Manager

By Laura DeLaCruz, Director of Project Management and Business Development

In a bank merger, customer impacts are not fully understood at the beginning of a communications project, and business decisions are made (and changed) multiple times throughout the process. So how does one get to a finished product when all the information is not clearly defined?