technology https://mkpteam.com/ en Enhancing Customer Engagement Using Interactive Digital Content https://mkpteam.com/blog/enhancing-customer-engagement-using-interactive-digital-content <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_entity_view' --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_2col_stacked' --> <!-- FILE NAME SUGGESTIONS: * ds-2col-stacked--node--281.html.twig * ds-2col-stacked--node-blog-post-rss.html.twig * ds-2col-stacked--node-blog-post.html.twig * ds-2col-stacked--node-rss.html.twig * ds-2col-stacked--node.html.twig x ds-2col-stacked.html.twig x ds-2col-stacked.html.twig --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <div data-history-node-id="281" class="node node--type-blog-post node--view-mode-rss ds-2col-stacked clearfix"> <div class="group-header"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'links__node' --> <!-- FILE NAME SUGGESTIONS: * links--node.html.twig x links--inline.html.twig * links--node.html.twig * links.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-display-title--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-display-title.html.twig * field--default--field-display-title--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-display-title.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-display-title--blog-post.html.twig * field--node--field-display-title.html.twig * field--node--blog-post.html.twig * field--field-display-title.html.twig * field--string.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-display-title field--type-string field--label-hidden field__item"><h2><a href="/blog/enhancing-customer-engagement-using-interactive-digital-content" hreflang="en">Enhancing Customer Engagement Using Interactive Digital Content</a></h2> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-publish-date--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-publish-date.html.twig * field--default--field-blog-publish-date--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-publish-date.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-publish-date--blog-post.html.twig * field--node--field-blog-publish-date.html.twig * field--node--blog-post.html.twig * field--field-blog-publish-date.html.twig * field--datetime.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-publish-date field--type-datetime field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'time' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> <time datetime="2024-01-19T12:00:00Z" class="datetime">Friday, January 19, 2024</time> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-left"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-main-image--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-main-image.html.twig * field--default--field-blog-main-image--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-main-image.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-main-image--blog-post.html.twig * field--node--field-blog-main-image.html.twig * field--node--blog-post.html.twig * field--field-blog-main-image.html.twig * field--image.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-main-image field--type-image field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image_formatter' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'image' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <img srcset="/sites/default/files/styles/max_325x325/public/2024-01/Standing%20out%20in%20a%20sea%20of%20digital%20marketing.jpg?itok=2lTCRiHm 325w, /sites/default/files/styles/max_650x650/public/2024-01/Standing%20out%20in%20a%20sea%20of%20digital%20marketing.jpg?itok=51kJthtj 650w, /sites/default/files/styles/max_1300x1300/public/2024-01/Standing%20out%20in%20a%20sea%20of%20digital%20marketing.jpg?itok=m76vJ3iE 1197w" sizes="(min-width: 1290px) 1290px, 100vw" src="/sites/default/files/styles/max_325x325/public/2024-01/Standing%20out%20in%20a%20sea%20of%20digital%20marketing.jpg?itok=2lTCRiHm" alt="Cartoon explorer standing on ship in sea with words Standing out in a sea of digital marketing" typeof="foaf:Image" /> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--body--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--body.html.twig * field--default--body--blog-post.html.twig * field--default--blog-post.html.twig * field--default--body.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--body--blog-post.html.twig * field--node--body.html.twig * field--node--blog-post.html.twig * field--body.html.twig x field--text-with-summary.html.twig * field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><em>By Brenna Donahue, Assistant Project Manager</em></p> <p><span><span>With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?</span></span></p> <p><span><span>The average customer attention span is just 8 seconds and, therefore, it can be difficult for digital communications to have a lasting impact. While splashy images and punchy headlines can help draw initial interest from a customer, the “key ingredient” of an impactful and differentiated ad is interactive content that drive engagement. Engaging the customer with interactive content provides a two-way connection, allows for a more dynamic experience and creates a memorable impression that simple static or video ads struggle to achieve. Interactive content has spiked in popularity, <a href="https://www.business2community.com/content-marketing-tips/10-interactive-content-marketing-stats-will-turn-head-01710065#5YxsiPStIg5LTWDF.99/">with 75% of participants</a> in a Content Marketing Institute survey stating that their company would increase the development and execution of interactive content marketing. </span></span></p> <p><span><span>Interactive digital content can be utilized in many different formats: Consider a <a href="https://news.airbnb.com/design-quiz/">quiz</a> that assesses users on the best product fit for their lifestyle, or a <a href="https://www.foleon.com/examples/mdg-content-marketing-guide-example">presentation</a> that shows your data with animated infographics. Rather than passively scrolling past the material, viewers are invited to actively participate and provide input. By creating a customizable journey, users feel as though they are engaging in a personalized and immersive experience that holds their attention for a longer time and encourages a deeper understanding of the messaging. Companies that invest in catered content for users create a more effective experience and can help to distinguish their brand from competitors. And the investment pays off: interactive content converts buyers <a href="https://www.storyly.io/glossary/interactive-content">70% of the time</a>, which is almost double the conversion rate of static content.</span></span></p> <p><span><span>Not only does interactive digital content differentiate your brand, but it can also help you gain insights about your audience through data tracking. Companies can utilize web tracking analytics to better understand customer journey from start to finish. Engagement metrics like unique visits, time spent on each page, links clicked, bounce and exit rates can all help marketers determine which elements of a campaign are performing well and which need to be optimized.</span></span></p> <p><span><span>Utilizing interactive content allows for brands to take advantage of cutting-edge technology and stay on top of trends in the digital marketing landscape. Interactive brochures provide customers with a sophisticated experience that can be accessed on a variety of devices and browsers. Platforms such as Foleon, Ceros and Storly are all great tools for companies to build out and publish content. As technology advances, so do marketing opportunities. <a>Getting your foot in the door with digital interactive content now provides opportunities down the line to optimize emerging technologies such as </a><a href="https://www.smartinsights.com/tag/marketing-using-virtual-and-augmented-reality/">virtual or augmented reality</a>.</span></span></p> <p><span><span>Interactive digital campaigns are experiences, not just merely marketing messages. They constitute a means for your brand to create a positive user story and promote brand loyalty. These customizable and dynamic experiences encourage user satisfaction and long-term engagement, while also providing your team with valuable data to continue to refine targeting and optimize messaging. If you are interested in getting started with interactive campaigns for your bank or financial institution, reach out to MKP today!</span></span></p> <p><em>MKP communications inc. is a New-York based marketing communications agency specializing in merger/change communications for the financial services industry.</em></p></div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> </div> <div class="group-right"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-category--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-category.html.twig * field--default--field-blog-category--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-category.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-category--blog-post.html.twig * field--node--field-blog-category.html.twig * field--node--blog-post.html.twig * field--field-blog-category.html.twig * field--entity-reference.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-category field--type-entity-reference field--label-above"> <div class="field__label">Blog Category</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/37" hreflang="en">digital transformation</a></div> <div class="field__item"><a href="/taxonomy/term/22" hreflang="en">brand</a></div> <div class="field__item"><a href="/taxonomy/term/42" hreflang="en">content development</a></div> <div class="field__item"><a href="/taxonomy/term/27" hreflang="en">marketing</a></div> <div class="field__item"><a href="/taxonomy/term/43" hreflang="en">technology</a></div> </div> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-footer"> </div> </div> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> Fri, 19 Jan 2024 16:25:54 +0000 max 281 at https://mkpteam.com Secrets to success as a new remote employee – Part 2: You make your own success https://mkpteam.com/blog/secrets-success-new-remote-employee-part-2-you-make-your-own-success <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_entity_view' --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_2col_stacked' --> <!-- FILE NAME SUGGESTIONS: * ds-2col-stacked--node--270.html.twig * ds-2col-stacked--node-blog-post-rss.html.twig * ds-2col-stacked--node-blog-post.html.twig * ds-2col-stacked--node-rss.html.twig * ds-2col-stacked--node.html.twig x ds-2col-stacked.html.twig x ds-2col-stacked.html.twig --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <div data-history-node-id="270" class="node node--type-blog-post node--view-mode-rss ds-2col-stacked clearfix"> <div class="group-header"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'links__node' --> <!-- FILE NAME SUGGESTIONS: * links--node.html.twig x links--inline.html.twig * links--node.html.twig * links.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-display-title--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-display-title.html.twig * field--default--field-display-title--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-display-title.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-display-title--blog-post.html.twig * field--node--field-display-title.html.twig * field--node--blog-post.html.twig * field--field-display-title.html.twig * field--string.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-display-title field--type-string field--label-hidden field__item"><h2><a href="/blog/secrets-success-new-remote-employee-part-2-you-make-your-own-success" hreflang="en">Secrets to success as a new remote employee – Part 2: You make your own success</a></h2> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-publish-date--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-publish-date.html.twig * field--default--field-blog-publish-date--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-publish-date.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-publish-date--blog-post.html.twig * field--node--field-blog-publish-date.html.twig * field--node--blog-post.html.twig * field--field-blog-publish-date.html.twig * field--datetime.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-publish-date field--type-datetime field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'time' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> <time datetime="2023-02-16T12:00:00Z" class="datetime">Thursday, February 16, 2023</time> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-left"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-main-image--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-main-image.html.twig * field--default--field-blog-main-image--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-main-image.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-main-image--blog-post.html.twig * field--node--field-blog-main-image.html.twig * field--node--blog-post.html.twig * field--field-blog-main-image.html.twig * field--image.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-main-image field--type-image field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image_formatter' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'image' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <img srcset="/sites/default/files/styles/max_325x325/public/2023-02/MKP_1200x630_Remote_Part_2_01.jpg?itok=joB1s8cP 325w, /sites/default/files/styles/max_650x650/public/2023-02/MKP_1200x630_Remote_Part_2_01.jpg?itok=tyVn40m_ 650w, /sites/default/files/styles/max_1300x1300/public/2023-02/MKP_1200x630_Remote_Part_2_01.jpg?itok=oORLoJgm 1200w" sizes="(min-width: 1290px) 1290px, 100vw" src="/sites/default/files/styles/max_325x325/public/2023-02/MKP_1200x630_Remote_Part_2_01.jpg?itok=joB1s8cP" alt="Banner with words, &quot;Secrets to success as a new remote employee – Part 2: You make your own success&quot;" typeof="foaf:Image" /> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--body--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--body.html.twig * field--default--body--blog-post.html.twig * field--default--blog-post.html.twig * field--default--body.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--body--blog-post.html.twig * field--node--body.html.twig * field--node--blog-post.html.twig * field--body.html.twig x field--text-with-summary.html.twig * field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><em>By Cathy Planchart, Senior Project Manager</em></p> <p><span><span><span><a>As you’ll know if you read </a><a href="/blog/secrets-success-new-remote-employee-part-1-put-your-best-face-forward"><span>part 1 of this blog series</span></a>, I recently transitioned from working in my local community of Hancock County, Maine, to working remotely with MKP communications inc., a company based in New York City. For the last 30 years, I have worked in traditional, in-person office environments where I had an office or cubicle and co-workers in close physical proximity. In this environment, it was easy to get facetime (note all lower case) with my manager, interact with co-workers on both personal and professional levels and lead meetings around conference room tables where every seat was filled.</span></span></span></p> <p><span><span><span><strong>So, how do you build relationships with co-workers when you work remotely? How do you make yourself stand out and get recognized for your good work? </strong></span></span></span></p> <p><span><span><span>I will be the first to admit that many of the ideas I share below are effective strategies for success in traditional, in-person office environments as well as remote work situations. However, as a remote employee I put more effort, focus and intention into doing these three things.</span></span></span></p> <p><span><span><span><strong>Building relationships with my co-workers</strong></span></span></span></p> <p><span><span><span>During my first week at MKP, I got some index cards and wrote each co-worker’s name on a separate card. As I learn something about them, I write it on their card. It might be their tenure with the company, their job title, where they went to college, what sports team they like, a hobby, the name of their spouse or dog, their favorite flower or food, etc. I listen during conversations and make notes. </span></span></span></p> <p><span><span><span>Getting to know others on a personal level, and letting them get to know you, is how relationships are formed. In a traditional office environment, this can happen organically. In a remote setting, I feel it takes more effort. I use the information I gather to nurture and grow relationships with my co-workers and to ask questions (like, “how is your dog doing?”), which shows I take a genuine interest in them as individuals. The more you know about them, and the more they know about you, the stronger your connection will be.</span></span></span></p> <p><span><span><span><strong>Finding something to do when I have nothing to do</strong></span></span></span></p> <p><span><span><span>In any job, the workload ebbs and flows, especially in the early days as you move up the learning curve. Rather than folding the laundry, washing the dishes, or prepping the next meal (common distractions for remote employees), I try to find ways to add value to the company. </span></span></span></p> <p><span><span><span>Here are four productive things I do when working from home, which help me stand out in a positive way and increase my own success and that of the company.</span></span></span></p> <ol> <li><span><span><span>I complete assignments on time or, better yet, deliver them early. The first few weeks at a new job provide the luxury of some free time on a soon-to-be crowded calendar, which allows me to focus my attention and dive into the work. This is an easy way to quickly impress my manager.</span></span></span></li> <li><span><span><span>I let my manager know when I have capacity (i.e., have nothing to do). This tactic has been very beneficial. I’ve gotten pulled into a new project, invited to participate in additional training and asked to write an entry for the company blog!</span></span></span></li> <li><span><span><span>I volunteer when someone needs help, or something needs to be done. Taking initiative is a positive trait many employers value. By offering to help, it also shows I am a team player. </span></span></span></li> <li><span><span><span>I read all kinds of stuff. Acquiring knowledge about the industry, company and co-workers will always pay off, in my opinion. Therefore, I read industry news publications, dig deep into the company website including reading old blog posts, re-review project documents, poke around on the company server to see what I can learn about work done in the past and learn more about my co-workers by reading their LinkedIn profiles.</span></span></span></li> </ol> <p><span><span><span><strong>Staying “LinkedIn”</strong></span></span></span></p> <p><span><span><span>Once my job search was over, I wanted to run, not walk, from LinkedIn. As we all know, those who are seeking employment and those networking for new business rely heavily on LinkedIn. However, once I landed my new (remote) job, I made sure to take the following actions to expand and enhance my relationships on LinkedIn.</span></span></span></p> <ul> <li><span><span><span>Updated my work history to show how proud I am to be part of this new team. </span></span></span></li> <li><span><span><span>Connected with my new co-workers. Once connected, I can view their network and see connections we have in common. I can also learn more about them and their background by reading their profile, and they can learn more about me. </span></span></span></li> <li><span><span><span>“Followed” my new employer on LinkedIn (and other social media) if I didn’t already do that during the interview process. </span></span></span></li> <li><span><span><span>Made a point to like, share and comment on the social media generated by the company. As we know, sharing is the most valuable action. But, before I share, I make the effort to include a comment about why I feel the content has value. </span></span></span></li> <li><span><span><span>Took the time to post my own content on my feed, routinely. I like to choose something relevant to my new job and industry. </span></span></span></li> </ul> <p><span><span><span>Building relationships, adding value to the company and acquiring and sharing information help me as a new remote employee stand out and get recognized. I believe these same strategies to be equally effective in traditional, in-person office environments as well.</span></span></span></p> <p><span><span><span>Don’t forget to check out <a href="/blog/secrets-success-new-remote-employee-part-3-how-build-relationship-you-want-and-need-your">p</a><a href="/blog/secrets-success-new-remote-employee-part-3-how-build-relationship-you-want-and-need-your">art 3</a> </span>of this series: How to build the relationship you want (and need) with your manager.</span></span></p> <p><span><span><span><em>MKP communications inc. is a New-York based marketing communications agency specializing in merger/change communications for the financial services industry.</em></span></span></span></p></div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> </div> <div class="group-right"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-category--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-category.html.twig * field--default--field-blog-category--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-category.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-category--blog-post.html.twig * field--node--field-blog-category.html.twig * field--node--blog-post.html.twig * field--field-blog-category.html.twig * field--entity-reference.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-category field--type-entity-reference field--label-above"> <div class="field__label">Blog Category</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/50" hreflang="en">world of work</a></div> <div class="field__item"><a href="/taxonomy/term/30" hreflang="en">team building</a></div> <div class="field__item"><a href="/taxonomy/term/28" hreflang="en">time management</a></div> <div class="field__item"><a href="/taxonomy/term/43" hreflang="en">technology</a></div> <div class="field__item"><a href="/taxonomy/term/29" hreflang="en">employee engagement</a></div> <div class="field__item"><a href="/taxonomy/term/40" hreflang="en">current events</a></div> </div> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-footer"> </div> </div> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> Thu, 16 Feb 2023 17:52:58 +0000 max 270 at https://mkpteam.com Secrets to success as a new remote employee – Part 1: Put your best "face" forward https://mkpteam.com/blog/secrets-success-new-remote-employee-part-1-put-your-best-face-forward <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_entity_view' --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_2col_stacked' --> <!-- FILE NAME SUGGESTIONS: * ds-2col-stacked--node--269.html.twig * ds-2col-stacked--node-blog-post-rss.html.twig * ds-2col-stacked--node-blog-post.html.twig * ds-2col-stacked--node-rss.html.twig * ds-2col-stacked--node.html.twig x ds-2col-stacked.html.twig x ds-2col-stacked.html.twig --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <div data-history-node-id="269" class="node node--type-blog-post node--view-mode-rss ds-2col-stacked clearfix"> <div class="group-header"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'links__node' --> <!-- FILE NAME SUGGESTIONS: * links--node.html.twig x links--inline.html.twig * links--node.html.twig * links.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-display-title--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-display-title.html.twig * field--default--field-display-title--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-display-title.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-display-title--blog-post.html.twig * field--node--field-display-title.html.twig * field--node--blog-post.html.twig * field--field-display-title.html.twig * field--string.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-display-title field--type-string field--label-hidden field__item"><h2><a href="/blog/secrets-success-new-remote-employee-part-1-put-your-best-face-forward" hreflang="en">Secrets to success as a new remote employee – Part 1: Put your best &quot;face&quot; forward</a></h2> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-publish-date--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-publish-date.html.twig * field--default--field-blog-publish-date--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-publish-date.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-publish-date--blog-post.html.twig * field--node--field-blog-publish-date.html.twig * field--node--blog-post.html.twig * field--field-blog-publish-date.html.twig * field--datetime.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-publish-date field--type-datetime field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'time' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> <time datetime="2023-02-08T12:00:00Z" class="datetime">Wednesday, February 8, 2023</time> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-left"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-main-image--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-main-image.html.twig * field--default--field-blog-main-image--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-main-image.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-main-image--blog-post.html.twig * field--node--field-blog-main-image.html.twig * field--node--blog-post.html.twig * field--field-blog-main-image.html.twig * field--image.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-main-image field--type-image field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image_formatter' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'image' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <img srcset="/sites/default/files/styles/max_325x325/public/2023-02/MKP_1200x630_Remote_Part_1_01_0.jpg?itok=bHAEKYIe 325w, /sites/default/files/styles/max_650x650/public/2023-02/MKP_1200x630_Remote_Part_1_01_0.jpg?itok=wIt1kxi9 650w, /sites/default/files/styles/max_1300x1300/public/2023-02/MKP_1200x630_Remote_Part_1_01_0.jpg?itok=FNpSqMVq 1200w" sizes="(min-width: 1290px) 1290px, 100vw" src="/sites/default/files/styles/max_325x325/public/2023-02/MKP_1200x630_Remote_Part_1_01_0.jpg?itok=bHAEKYIe" alt="Banner with words, &quot;Part 1: Put your best face forward&quot; and image of clapper board" typeof="foaf:Image" /> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--body--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--body.html.twig * field--default--body--blog-post.html.twig * field--default--blog-post.html.twig * field--default--body.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--body--blog-post.html.twig * field--node--body.html.twig * field--node--blog-post.html.twig * field--body.html.twig x field--text-with-summary.html.twig * field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><em><span><span><span>By Cathy Planchart, Senior Project Manager</span></span></span></em></p> <p><span><span><span>Recently, I transitioned from working in my local community of Hancock County, Maine, to working remotely with MKP communications inc., a company based in New York City. For the last 30 years I have worked in traditional, in-person office environments where I had an office or cubicle and co-workers in close physical proximity. In this environment, it was easy to get facetime (note, all lower case) with my manager, interact with co-workers on both personal and professional levels and lead meetings around conference room tables where every seat was filled.</span></span></span></p> <p><span><span><span><strong>So, how do you build relationships with co-workers and your manager when you work remotely? How do you make yourself stand out and get recognized for your good work in hopes of getting a raise or a promotion? </strong></span></span></span></p> <p><span><span><span>I attempt to address these questions in a series of three blog posts. (See <span><a href="/blog/secrets-success-new-remote-employee-part-2-you-make-your-own-success">part 2</a></span> and <span><a href="/blog/secrets-success-new-remote-employee-part-3-how-build-relationship-you-want-and-need-your">part 3</a>.)</span></span></span></span></p> <p><span><span><span>MKP hosts a “daily check-in” video meeting at 10:00 AM Eastern Time, every day, Monday thru Friday via Microsoft Teams. This is a carryover from 2020 during the COVID-19 pandemic when everyone was working remotely, and the company has continued having this daily meeting because of the value it consistently brings. Personally, I think it is brilliant, especially as a remote employee, and I appreciate the information exchange and enjoy the camaraderie it engenders. We are a small team of 20-25. Daily, a random handful of employees are in the NYC office and log in as a group from a conference room. Other employees log in from Connecticut, New Jersey, Nevada, Maryland, while spending a few weeks in Mexico or from their homes in New York. But everyone is on screen and face-to-face during this precious half hour, mostly with their cameras on. Everyone shows up. We engage in some personal chitchat and connect about the important work tasks on deck for the day.</span></span></span></p> <p><span><span><span>As a new remote employee, putting my best face forward on screen during a video meeting is a way to make myself stand out. Here are eight personal rules I follow:</span></span></span></p> <ol> <li><span><span><span><strong>Lights, camera, action!</strong> Before turning on my camera, I make sure my lighting is good, so I don’t look like a shadow on screen (since I am not in a witness protection program) or whitewashed due to too much light. I also position my (computer) camera at a flattering angle, which involves placing my laptop on a 9” stand so I am eye level with the camera. (Trust me, no one wants to look up my nose.)  </span></span></span></li> <li><span><span><span><strong>Choose a background.</strong> Microsoft Teams and similar applications allow you to use a “fake” background behind your onscreen image. I choose to use a fake background because I feel it is more professional (rather than having co-workers look at the mess in my living room). MKP promotes using our branded background. But sometimes I put up something personal during our check in meeting, like a photo from a morning walk in the woods, to spark conversation and share something personal about myself. This helps me stand out and build a personal connection with my colleagues.</span></span></span></li> <li><span><span><span><strong>Being on time is being early</strong>, as my college advisor used to say. I remember the days when I was the first or second person in a conference room as the team was gathering for a meeting. Those moments before the meeting were valuable for connecting with others. I feel arriving early for an online meeting provides the same benefits.</span></span></span></li> <li><span><span><span><strong>Smile, you’re on (candid) camera.</strong> I always turn my camera on and put a smile on my face. Being able to make “eye contact” and see each other’s body language, even facial expressions, is such an important component to human communication. And I’ve learned that smiling makes you look more approachable. When is it OK to turn your camera off? When you feel yourself nodding off during a meeting. (Trust me, I learned this from personal experience, which was quite embarrassing personally, and distracting to others in the meeting.) Grabbing a bite of breakfast? That’s a good time to turn off your camera. And I’m sure there are other times when it is acceptable to turn your camera off, but try, if possible, to keep these exceptions to a minimum.</span></span></span></li> <li><span><span><span><strong>Spend time in the dressing room. </strong>When I know I will be in a video meeting, I take the time to fix my hair and apply a bit of makeup. Personally, I am not one to wear makeup in my daily life. But with poor home lighting and onscreen viewing, a little blush and lipstick provides some “pop” to my digital appearance. I think of myself as the star walking onto a movie set.</span></span></span></li> <li><span><span><span><strong>Make a good wardrobe choice.</strong> I take pride in my appearance and feel it is important to look professional in every interaction. Therefore, I choose to wear professional attire (at least from the waist up). I want to look my best, or, as they say, to dress for success. Most days I wear a nice shirt or blouse with an open sweater or blazer. Then I accessorize. I have chosen to focus on the necklace, as earrings tend to disappear in the “fake” background.</span></span></span></li> <li><span><span><span><strong>Minimize food consumption.</strong> My rule is to keep on screen food/drink consumption to a minimum. No one wants to watch me putting a forkful of food into my mouth, or chewing or taking swigs from a liter-sized soda bottle. Even though I love to chew gum, I make sure to get rid of it before the camera goes on. If I need to eat or drink something during a video meeting, I do my best to be discreet about it, taking small bites or using a straw. Or, even better, going off camera for a minute while I eat or drink.</span></span></span></li> <li><span><span><span><strong>Let your little light shine.</strong> During a video meeting, it is easy to let myself sit on the sidelines and blend into the background. But, when appropriate, I let my light shine by adding something pertinent to the discussion. Participating helps build relationships with co-workers and clients and is an opportunity for me to share my knowledge, experience and unique perspective. At our daily check in at MKP, I may join in a conversation, share something I did recently or ask a team member a question during the “chitchat” portion of the discussion. When we do move on to topics related to work, speaking up is an opportunity to give my teammates a heads-up about an upcoming deadline or draw their attention to an important change in a project.</span></span></span></li> </ol> <p><span><span><span>I am sure you can go online and find many other pointers for remote working and video meeting etiquette, like minimizing distracting home noises by simply putting yourself on mute. (There’s nothing quite like the sound of a barking dog to disrupt a meeting.) So, whether I am in a meeting with co-workers or clients, I always make sure to be camera ready and put my best face forward in every online video interaction. </span></span></span></p> <p><span><span><span>Want more secrets to success as a new remote employee? Be sure to read <span><a href="/blog/secrets-success-new-remote-employee-part-2-you-make-your-own-success">part 2</a></span><a> and </a></span></span></span><a href="/blog/secrets-success-new-remote-employee-part-3-how-build-relationship-you-want-and-need-your"><span><span><span><span>part 3</span></span></span></span></a>.</p> <p><span><span><span><em>MKP communications inc. is a New-York based marketing communications agency specializing in merger/change communications for the financial services industry.</em></span></span></span></p></div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> </div> <div class="group-right"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-category--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-category.html.twig * field--default--field-blog-category--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-category.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-category--blog-post.html.twig * field--node--field-blog-category.html.twig * field--node--blog-post.html.twig * field--field-blog-category.html.twig * field--entity-reference.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-category field--type-entity-reference field--label-above"> <div class="field__label">Blog Category</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/50" hreflang="en">world of work</a></div> <div class="field__item"><a href="/taxonomy/term/30" hreflang="en">team building</a></div> <div class="field__item"><a href="/taxonomy/term/28" hreflang="en">time management</a></div> <div class="field__item"><a href="/taxonomy/term/43" hreflang="en">technology</a></div> <div class="field__item"><a href="/taxonomy/term/29" hreflang="en">employee engagement</a></div> <div class="field__item"><a href="/taxonomy/term/40" hreflang="en">current events</a></div> </div> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-footer"> </div> </div> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> Wed, 08 Feb 2023 16:42:19 +0000 max 269 at https://mkpteam.com MKP Embraces a Workplace Transformation https://mkpteam.com/blog/mkp-embraces-workplace-transformation <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_entity_view' --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_2col_stacked' --> <!-- FILE NAME SUGGESTIONS: * ds-2col-stacked--node--230.html.twig * ds-2col-stacked--node-blog-post-rss.html.twig * ds-2col-stacked--node-blog-post.html.twig * ds-2col-stacked--node-rss.html.twig * ds-2col-stacked--node.html.twig x ds-2col-stacked.html.twig x ds-2col-stacked.html.twig --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <div data-history-node-id="230" class="node node--type-blog-post node--view-mode-rss ds-2col-stacked clearfix"> <div class="group-header"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'links__node' --> <!-- FILE NAME SUGGESTIONS: * links--node.html.twig x links--inline.html.twig * links--node.html.twig * links.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-display-title--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-display-title.html.twig * field--default--field-display-title--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-display-title.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-display-title--blog-post.html.twig * field--node--field-display-title.html.twig * field--node--blog-post.html.twig * field--field-display-title.html.twig * field--string.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-display-title field--type-string field--label-hidden field__item"><h2><a href="/blog/mkp-embraces-workplace-transformation" hreflang="en">MKP Embraces a Workplace Transformation</a></h2> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-publish-date--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-publish-date.html.twig * field--default--field-blog-publish-date--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-publish-date.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-publish-date--blog-post.html.twig * field--node--field-blog-publish-date.html.twig * field--node--blog-post.html.twig * field--field-blog-publish-date.html.twig * field--datetime.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-publish-date field--type-datetime field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'time' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> <time datetime="2022-02-07T12:00:00Z" class="datetime">Monday, February 7, 2022</time> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-left"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-main-image--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-main-image.html.twig * field--default--field-blog-main-image--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-main-image.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-main-image--blog-post.html.twig * field--node--field-blog-main-image.html.twig * field--node--blog-post.html.twig * field--field-blog-main-image.html.twig * field--image.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-main-image field--type-image field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image_formatter' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'image' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <img srcset="/sites/default/files/styles/max_325x325/public/2022-02/HybridOff_01_0.jpg?itok=MTH8S5mQ 325w, /sites/default/files/styles/max_650x650/public/2022-02/HybridOff_01_0.jpg?itok=z_sX28o1 650w, /sites/default/files/styles/max_1300x1300/public/2022-02/HybridOff_01_0.jpg?itok=2_K_ytzA 1200w" sizes="(min-width: 1290px) 1290px, 100vw" src="/sites/default/files/styles/max_325x325/public/2022-02/HybridOff_01_0.jpg?itok=MTH8S5mQ" alt="An image of a computer plugging into a house with the words, &quot;The Hybrid Office&quot;" typeof="foaf:Image" /> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--body--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--body.html.twig * field--default--body--blog-post.html.twig * field--default--blog-post.html.twig * field--default--body.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--body--blog-post.html.twig * field--node--body.html.twig * field--node--blog-post.html.twig * field--body.html.twig x field--text-with-summary.html.twig * field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><em>By Phil Ziff, Project Manager</em></p> <p><span><span><span>For over twenty-five years, MKP had been a company that, like many others, worked out of a central office space. While a few employees worked primarily from home, most people met daily in MKP’s New York City loft in Union Square. </span></span></span></p> <p><span><span><span>In March of 2020, as more information came out about COVID-19, CDC and government officials asked office workers to stay home to help flatten the curve. MKP complied, expecting a fully remote office to be a temporary shift lasting maybe a few months. Little did MKP, and the rest of the world, know that there would likely be long lasting changes to the meaning of going to work.</span></span></span></p> <p><span><span><span>I sat down with Hillary Kelbick, President and CEO of MKP, to discuss how the team has adapted and thrived under a remote-work model.</span></span></span></p> <p><span><span><span><strong>Challenges of the remote office</strong></span></span></span></p> <p><span><span><span>Switching from daily, in-person work to remote life was challenging at first, as there are certain workplace elements that are missed when people are not together in the same space. When I asked Hillary about this, she reflected, “if you’re trying to build a creative solution and foster some ingenuity, there’s nothing that replaces being in the same room with your colleagues. Human interactions are part of what drives creativity in the office place.” </span></span></span></p> <p><span><span><span>There’s an intangible quality about being present with co-workers and sensing their energy and excitement. Hillary expressed her thoughts on the camaraderie that physical presence can create. “I love my team. I love my people I’ve been committed to, it’s like a family. The family hasn’t seen each other.” </span></span></span></p> <p><span><span><span><strong>Making it work through new traditions</strong></span></span></span></p> <p><span><span><span>Without the ability to feed off each other’s energy in person, how does an office manage to stay connected? MKP created a new meeting that still takes place to this day, called Daily Check-In. The whole MKP team meets every day at 10am on Microsoft Teams to connect and set expectations for the day. This virtual standing meeting became an instant success. Hillary shared, “There is a lot of good energy around this meeting. It helps everyone stay on track, while fostering a strong sense of connection among the team.”</span></span></span></p> <p><span><span><span>One of the factors that helped Daily Check-In gain in popularity was the opportunity for the team to come together and share news about their weekend or connect on “water cooler” conversations. <span>Being on camera motivated many of the team to up their game in terms of clothing, jewelry, make-up, etc. – as if they were actually in the office.</span></span></span></span></p> <p><span><span><span>The Employee Engagement (“EE”) team was a big help. The team was founded shortly before COVID, and was responsible for planning company activities, like office happy hours, lunches and other social events and celebrations. Once the office shifted to a fully remote environment, Hillary credited the EE team for playing a major role in keeping the larger group connected.  She said, “The Employee Engagement team stepped up activity in a huge and meaningful way and it became part of the lifeblood of the company.” </span></span></span></p> <p><span><span><span><strong>The perks of being a homebody</strong></span></span></span></p> <p><span><span><span>Remote work does have perks that grant employees more flexibility in their days. For starters, removing the daily commute eliminates concerns about traffic, car trouble, or late trains. This extra time can be redirected toward work projects or completing personal errands. As Hillary put it, “If you want to do your laundry, cook a meal, take your dog for a walk, meditate, or take a workout class in the middle of the day, you have more flexibility. You can manage your time more efficiently and effectively from your own home, and for some people, that results in higher productivity.” Employees can still work on major projects and attend client meetings from their homes, and it’s easier to dig into deep work without the interruptions or distractions that sometimes come in an office environment. </span></span></span></p> <p><span><span><span><strong>The drawbacks of disconnection</strong></span></span></span></p> <p><span><span><span>“Humans need connection, real connection, and there’s only so far Zoom and Microsoft Teams will go in creating this,” Hillary lamented. When tackling creative problem solving or brainstorming, there’s a certain spark that exists when colleagues are in the same room. The energy that comes from being present, sharing snacks and throwing ideas on a whiteboard is notably absent when collaborators are physically distant. Collaborative creative work is still best done in face-to-face.</span></span></span></p> <p><span><span><span>While Zoom meetings are certainly useful, it’s easier for employees to multitask, and you don’t necessarily get someone’s full attention. Meetings used to be a respite from screen time, and now screens are required to meet. There’s a certain level of Zoom-fatigue that occurs, and people tend to zone out or get distracted by emails or texts—which is much less likely to happen when meeting in person. Despite these drawbacks, however, work still gets done and productivity levels tend to be higher overall.</span></span></span></p> <p><span><span><span><strong>The future of work: a hybrid office</strong></span></span></span></p> <p><span><span><span>The term “hybrid office,” meaning one where employees split time between in-person and remote work, has become increasingly popular. As the world is far from finished with navigating the dangers and risks associated with the coronavirus, companies like MKP need to adapt to this new reality. The challenges brought about by this moment in time have opened the door to reimagining the modern workspace. </span></span></span></p> <p><span><span><span>Hillary is using this as an opportunity to consider a redesign to the office space, replacing cubicles with communal tables, creating a more open, collaborative environment for those who choose to come to the office to work. Employees will have the option to continue to work remotely, returning to the office on occasion for in-person connection. She hopes that employees will embrace this hybrid model at MKP moving forward. “You don’t have to be in person with every colleague every day, but humans feed on each other’s energy and the opportunity to collaborate is critical to business success.”</span></span></span></p> <p><em>MKP communications inc. is a New York City-based communications company specializing in financial services marketing and merger/change communication.</em></p></div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> </div> <div class="group-right"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-category--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-category.html.twig * field--default--field-blog-category--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-category.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-category--blog-post.html.twig * field--node--field-blog-category.html.twig * field--node--blog-post.html.twig * field--field-blog-category.html.twig * field--entity-reference.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-category field--type-entity-reference field--label-above"> <div class="field__label">Blog Category</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/40" hreflang="en">current events</a></div> <div class="field__item"><a href="/taxonomy/term/29" hreflang="en">employee engagement</a></div> <div class="field__item"><a href="/taxonomy/term/43" hreflang="en">technology</a></div> <div class="field__item"><a href="/taxonomy/term/28" hreflang="en">time management</a></div> <div class="field__item"><a href="/taxonomy/term/50" hreflang="en">world of work</a></div> </div> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-footer"> </div> </div> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> Mon, 07 Feb 2022 13:19:14 +0000 max 230 at https://mkpteam.com How Have Bank Marketers Changed the Way They Bank During the Pandemic? https://mkpteam.com/blog/how-have-bank-marketers-changed-way-they-bank-during-pandemic <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_entity_view' --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_2col_stacked' --> <!-- FILE NAME SUGGESTIONS: * ds-2col-stacked--node--178.html.twig * ds-2col-stacked--node-blog-post-rss.html.twig * ds-2col-stacked--node-blog-post.html.twig * ds-2col-stacked--node-rss.html.twig * ds-2col-stacked--node.html.twig x ds-2col-stacked.html.twig x ds-2col-stacked.html.twig --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <div data-history-node-id="178" class="node node--type-blog-post node--view-mode-rss ds-2col-stacked clearfix"> <div class="group-header"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'links__node' --> <!-- FILE NAME SUGGESTIONS: * links--node.html.twig x links--inline.html.twig * links--node.html.twig * links.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-display-title--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-display-title.html.twig * field--default--field-display-title--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-display-title.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-display-title--blog-post.html.twig * field--node--field-display-title.html.twig * field--node--blog-post.html.twig * field--field-display-title.html.twig * field--string.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-display-title field--type-string field--label-hidden field__item"><h2><a href="/blog/how-have-bank-marketers-changed-way-they-bank-during-pandemic" hreflang="en">How Have Bank Marketers Changed the Way They Bank During the Pandemic?</a></h2> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-publish-date--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-publish-date.html.twig * field--default--field-blog-publish-date--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-publish-date.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-publish-date--blog-post.html.twig * field--node--field-blog-publish-date.html.twig * field--node--blog-post.html.twig * field--field-blog-publish-date.html.twig * field--datetime.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-publish-date field--type-datetime field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'time' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> <time datetime="2020-09-30T12:00:00Z" class="datetime">Wednesday, September 30, 2020</time> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-left"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-main-image--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-main-image.html.twig * field--default--field-blog-main-image--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-main-image.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-main-image--blog-post.html.twig * field--node--field-blog-main-image.html.twig * field--node--blog-post.html.twig * field--field-blog-main-image.html.twig * field--image.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-main-image field--type-image field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image_formatter' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'image' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <img srcset="/sites/default/files/styles/max_325x325/public/2020-09/MKP%20Site_BnkHabits_0929.jpg?itok=C5NIrL5a 325w, /sites/default/files/styles/max_650x650/public/2020-09/MKP%20Site_BnkHabits_0929.jpg?itok=zvjtuz33 650w, /sites/default/files/styles/max_1300x1300/public/2020-09/MKP%20Site_BnkHabits_0929.jpg?itok=X4Rpj83y 988w" sizes="(min-width: 1290px) 1290px, 100vw" src="/sites/default/files/styles/max_325x325/public/2020-09/MKP%20Site_BnkHabits_0929.jpg?itok=C5NIrL5a" alt="Blue rectangle with text: &quot;Have your banking habits changed in the last 6 months?&quot; over blue rectangle with text: &quot;The MKP team reflects on the &#039;new normal&#039; of retail banking&quot; " typeof="foaf:Image" /> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--body--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--body.html.twig * field--default--body--blog-post.html.twig * field--default--blog-post.html.twig * field--default--body.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--body--blog-post.html.twig * field--node--body.html.twig * field--node--blog-post.html.twig * field--body.html.twig x field--text-with-summary.html.twig * field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><em>By Erin O'Brien, Assistant Project Manager</em></p> <p><span><span><span><span>The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.</span></span></span></span></p> <p><span><span><span><span>As bank marketers, MKP was curious about how consumers were adapting to banking without their local branch. Has branch inaccessibility and the growing fear of public spaces pushed all consumers online or are in-person holdouts waiting for the day to return to a branch?</span></span></span></span></p> <p><span><span><span><span>To learn more about the change in consumer banking habits we surveyed our employees to see how their banking habits have changed over the last six months.</span></span></span></span></p> <p><span><span><span><span>Melissa, a customer of her bank for nearly 20 years, has not visited a branch since the pandemic started and has turned to online banking, bill pay, mobile check deposit, electronic transfers and has even started using Zelle to send money from bank to bank.</span></span></span></span></p> <p><span><span><span><span>Maxwell, a customer of his bank for five years, was already enrolled in online banking and completed most of his banking online pre-pandemic, except for having to withdraw cash now and again. He was fluent in his bank’s online platform and didn’t miss a beat when the entire country went remote. When interest rates began falling Maxwell searched online for new banks that offered better rates. He was able to open a new account and make a seamless transition to his new bank completely online.</span></span></span></span></p> <p><span><span><span><span>Charlie, a 22 year-long customer of his bank, lives a mere one block from his local branch and has not changed his habits one bit since his branch truncated its hours and began closing on Wednesdays and Saturdays due to the pandemic. Since he has been working from home he has been able to navigate his branch’s limited hours.</span></span></span></span></p> <p><span><span><span><span>Erin, a customer of her bank for 12 years, regularly uses her bank’s online banking platform and only visits a branch once a month for a cash withdrawal. But recently her social security number was compromised and required additional security on her checking and savings accounts. Over the phone and through her bank’s customer service chat feature, she was able to quickly and easily put a security hold on all her accounts. Several days later she received an unsolicited customer service call from her bank who just wanted to check in and continue to reassure her that her accounts were safe.</span></span></span></span></p> <p><span><span><span><span>Pam, a customer of her bank for nearly 25 years, was already an avid user of her bank’s mobile and online banking platforms before the pandemic. She seldom visited her branch, and only to withdraw cash, but since the pandemic she has found herself going nearly cashless. For her day-to-day purchases she has utilized the contactless payment options and found little need to go to an ATM.</span></span></span></span></p> <p><span><span><span><span>It is clear that everyone has their preferences and habits when it comes to banking, but, at least from our informal company poll, it seems that the pandemic has pushed many consumers to utilize the digital banking platforms at their fingertips. The last holdouts of in-person banking have become few and far between.</span></span></span></span></p> <p><span><span><span><span>For most, the “new normal” of retail banking involves a browser or a smartphone and the customer banking experience has become completely digital. Banks have made this online transition even easier for customers by increasing the mobile check deposit limit, offering virtual tech support to help customers who are not digitally savvy, and increasing customer service calls to check in on customers. Customers are now realizing that banking online may be even easier than visiting a branch.</span></span></span></span></p> <p><em>MKP communications inc. is a New York City-based communications company that delivers spot-on strategy, smart, fresh creative, and flawless execution, exclusively for financial services clients.</em></p></div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> </div> <div class="group-right"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-category--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-category.html.twig * field--default--field-blog-category--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-category.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-category--blog-post.html.twig * field--node--field-blog-category.html.twig * field--node--blog-post.html.twig * field--field-blog-category.html.twig * field--entity-reference.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-category field--type-entity-reference field--label-above"> <div class="field__label">Blog Category</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/40" hreflang="en">current events</a></div> <div class="field__item"><a href="/taxonomy/term/31" hreflang="en">branch banking</a></div> <div class="field__item"><a href="/taxonomy/term/37" hreflang="en">digital transformation</a></div> <div class="field__item"><a href="/taxonomy/term/43" hreflang="en">technology</a></div> <div class="field__item"><a href="/taxonomy/term/36" hreflang="en">banking industry</a></div> </div> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-footer"> </div> </div> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> Wed, 30 Sep 2020 02:00:21 +0000 max 178 at https://mkpteam.com Technology: The Key to Customer Relationships https://mkpteam.com/blog/technology-key-customer-relationships <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_entity_view' --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'ds_2col_stacked' --> <!-- FILE NAME SUGGESTIONS: * ds-2col-stacked--node--177.html.twig * ds-2col-stacked--node-blog-post-rss.html.twig * ds-2col-stacked--node-blog-post.html.twig * ds-2col-stacked--node-rss.html.twig * ds-2col-stacked--node.html.twig x ds-2col-stacked.html.twig x ds-2col-stacked.html.twig --> <!-- BEGIN OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <div data-history-node-id="177" class="node node--type-blog-post node--view-mode-rss ds-2col-stacked clearfix"> <div class="group-header"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'links__node' --> <!-- FILE NAME SUGGESTIONS: * links--node.html.twig x links--inline.html.twig * links--node.html.twig * links.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/navigation/links--inline.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-display-title--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-display-title.html.twig * field--default--field-display-title--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-display-title.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-display-title--blog-post.html.twig * field--node--field-display-title.html.twig * field--node--blog-post.html.twig * field--field-display-title.html.twig * field--string.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-display-title field--type-string field--label-hidden field__item"><h2><a href="/blog/technology-key-customer-relationships" hreflang="en">Technology: The Key to Customer Relationships</a></h2> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-publish-date--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-publish-date.html.twig * field--default--field-blog-publish-date--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-publish-date.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-publish-date--blog-post.html.twig * field--node--field-blog-publish-date.html.twig * field--node--blog-post.html.twig * field--field-blog-publish-date.html.twig * field--datetime.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-publish-date field--type-datetime field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'time' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> <time datetime="2020-09-17T12:00:00Z" class="datetime">Thursday, September 17, 2020</time> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/time.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-left"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-main-image--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-main-image.html.twig * field--default--field-blog-main-image--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-main-image.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-main-image--blog-post.html.twig * field--node--field-blog-main-image.html.twig * field--node--blog-post.html.twig * field--field-blog-main-image.html.twig * field--image.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-main-image field--type-image field--label-hidden field__item"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image_formatter' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'responsive_image' --> <!-- BEGIN OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'image' --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <img srcset="/sites/default/files/styles/max_325x325/public/2020-09/image001.jpg?itok=zvgGc63N 325w, /sites/default/files/styles/max_650x650/public/2020-09/image001.jpg?itok=shGVbAmN 650w, /sites/default/files/styles/max_1300x1300/public/2020-09/image001.jpg?itok=Ei2W3ofn 728w" sizes="(min-width: 1290px) 1290px, 100vw" src="/sites/default/files/styles/max_325x325/public/2020-09/image001.jpg?itok=zvgGc63N" alt="Ornate key on top of the enter key of a keyboard" typeof="foaf:Image" /> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image.html.twig' --> <!-- END OUTPUT from 'core/modules/responsive_image/templates/responsive-image-formatter.html.twig' --> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--body--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--body.html.twig * field--default--body--blog-post.html.twig * field--default--blog-post.html.twig * field--default--body.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--body--blog-post.html.twig * field--node--body.html.twig * field--node--blog-post.html.twig * field--body.html.twig x field--text-with-summary.html.twig * field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><em><span><span><span>By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager</span></span></span></em></span></span></p> <p><span><span><span><span><span>As a consumer of financial products, what makes for a good experience? Twenty-five years ago, the answer would likely have had something to do with excellent service proffered by a friendly banker at your local branch who knows your name. How things have changed.</span></span></span></span></span></p> <p><span><span><span><span><span>In today’s digital world, a good customer experience starts with a user-friendly online account opening process. The application should be mobile optimized. It should only take five minutes from start to finish. It should be hard to abandon and easy to resume. It should be simple to provide electronic consent and acknowledge receipt of disclosures, a piece of cake to fund your account, and a breeze to enroll in online banking.</span></span></span></span></span></p> <p><span><span><span><span><span>Just like that, the customer is “in.” What’s next? Online banking makes the first impression. It should be clean and easy to use and it should offer more than just the basics. Bill pay and internal, external, and person-to-person transfers are table stakes. The online banking experience should go beyond that. Can the customer link up his or her external accounts including credit cards, investment accounts, and loans for an overall financial picture visualizing the customer’s assets and liabilities from the global to the transactional levels? Are there built-in budgeting tools? Personalized offers? If the answers to these questions is no, it may be hard to win share of wallet, especially from younger, technology-savvy customers. In 2020, banks need to prove themselves first and grow relationships second, not the other way around.</span></span></span></span></span></p> <p><span><span><span><span><span>Moreover, the customer should gently land into an onboarding campaign. The first three months after an account is opened is a critical window. It’s the best time to promote usage of “sticky services,” the features that deepen relationships and drive transactions. Think mobile banking, bill pay, electronic statements, and cross-sell. </span></span></span></span></span></p> <p><span><span><span><span><span>Not only do financial institutions today have access to technology and product features that make the turn of the 21st century look like the dark ages, but they also have data about their customers. The banks of the past were largely reactionary. They put marketing out into the world and waited until the customer walked through the doors to shop. They communicated with their customers as necessary for the accounts those customers owned. The financial institutions of the future will use data to personalize every aspect of the banking experience. In the past, a million identical envelopes went into the mail. Now, no two customers will receive the same communications. In the past, banks relied on their bankers to deliver that personal touch; now, they’ll rely on technology. Specifically, solutions architecture, application development and all associated user metrics, transaction data, predictive analytics, and marketing intelligence… all in an agile feedback loop.</span></span></span></span></span></p> <p><span><span><span><span><span>If you’re a bank marketer shaking your head, thinking <em>where do I start</em>, never fear! It’s a poorly kept secret that the financial industry falls into the sweet spot of we’ve-always-done-it-this-way culture and justifiable risk aversion. For once, use that fact to your advantage. Start small. Build a few automated email journeys. Explore some financial analysis tools or a robo-advisor along with your investment services division. Bring on a new online account opening system. Take a step towards single sign on, making all your customers’ accounts available through a single system. The most important thing is fomenting a culture of innovation and constant improvement. If your current customers aren’t clamoring for it, they will soon. As for your future customers, well, they will insist on it.</span></span></span></span></span></p> <p><em>MKP communications inc. is a New York City-based communications company that delivers spot-on strategy, smart, fresh creative, and flawless execution, exclusively for financial services clients.</em></p></div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field--text-with-summary.html.twig' --> </div> <div class="group-right"> <!-- THEME DEBUG --> <!-- THEME HOOK: 'field' --> <!-- FILE NAME SUGGESTIONS: * field--default--node--field-blog-category--blog-post.html.twig * field--default--node--blog-post.html.twig * field--default--node--field-blog-category.html.twig * field--default--field-blog-category--blog-post.html.twig * field--default--blog-post.html.twig * field--default--field-blog-category.html.twig * field--default.html.twig * field--theme-ds-field-default.html.twig * field--node--field-blog-category--blog-post.html.twig * field--node--field-blog-category.html.twig * field--node--blog-post.html.twig * field--field-blog-category.html.twig * field--entity-reference.html.twig x field.html.twig --> <!-- BEGIN OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> <div class="field field--name-field-blog-category field--type-entity-reference field--label-above"> <div class="field__label">Blog Category</div> <div class='field__items'> <div class="field__item"><a href="/taxonomy/term/43" hreflang="en">technology</a></div> <div class="field__item"><a href="/taxonomy/term/34" hreflang="en">future of banking</a></div> <div class="field__item"><a href="/taxonomy/term/37" hreflang="en">digital transformation</a></div> </div> </div> <!-- END OUTPUT from 'themes/bootstrap_barrio/templates/field/field.html.twig' --> </div> <div class="group-footer"> </div> </div> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-2col-stacked.html.twig' --> <!-- END OUTPUT from 'modules/contrib/ds/templates/ds-entity-view.html.twig' --> Thu, 17 Sep 2020 16:52:47 +0000 max 177 at https://mkpteam.com