By Melissa Chefec, Business Development Manager

What makes some people savers and others spenders? And how can banks and parents instill a love of saving in young kids that will last throughout their lives? Bank marketers should seize the opportunity to best educate kids and their parents about money and saving, helping cultivate and nourish long-term financial health while building the foundation for long-term profitable banking relationships.

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

Oh, data. What’s to be done with it? In the current climate, it is all-important for marketing leaders to base their strategic plans on sound data, but—especially in the world of financial services—there is such an abundance of data coming from so many sources that even knowing where to begin can be a challenge.