Building a Love of Savings: How to Help Younger Customers "Start Their Financial Lives"
By Melissa Chefec, Business Development Manager
What makes some people savers and others spenders? And how can banks and parents instill a love of saving in young kids that will last throughout their lives? Bank marketers should seize the opportunity to best educate kids and their parents about money and saving, helping cultivate and nourish long-term financial health while building the foundation for long-term profitable banking relationships.