By Jackie Berkoff, Project Manager, Brenna Donahue, Assistant Project Manager and Jasmin Rosen, Assistant Project Manager
In today’s digital era, the banking landscape is rapidly evolving, with traditional brick-and-mortar banks facing competition from online banks that offer convenience and efficiency to tech-savvy customers. A few MKP team members discuss their different views on whether physical branches are necessary.
By Brenna Donahue, Assistant Project Manager
With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
By John Raffa, Intern
By Melissa Chefec, Business Development Manager
You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”
You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.
By Erin O'Brien, Assistant Project Manager
The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.
By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager
As a consumer of financial products, what makes for a good experience? Twenty-five years ago, the answer would likely have had something to do with excellent service proffered by a friendly banker at your local branch who knows your name. How things have changed.
Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:
As we enter our 26th year, MKP President and CEO Hillary Kelbick talks about plans for the future and the steps MKP is taking to stay ahead of the curve in bank marketing.
As MKP enters our second quarter-century, what’s at the top of your agenda?
One of the most powerful tools marketers have at their disposal today is video. Television has long been an effective way to reach an audience, but the advent of online marketing combined with more economical means of video production has resulted in a revolution whereby video content is the principal inexpensive and disseminable means for engaging employees, customers and business prospects alike.