When the project list gets too big…
By Melissa Chefec, Business Development Manager
Once upon a time there was a new marketing & communications company named MKP. It opened its doors in 1995 and got its first significant merger communications project a couple of weeks in. It was an unexpected yet wonderful stroke of good fortune. The project was for a big bank that took a chance in hiring a young company. MKP did a “bang-up” job and even went on to win a vendor-of-the-year award from the client. The project was the first project on the now-famous “merger project list.”