The Ethics of AI in Financial Marketing
By Cathy Planchart, Senior Project Manager
ChatGPT: A Copywriter’s Unexpected Ally
By Chelsea Saffran, Senior Creative Copywriter
Why Al Hits a Nerve-and How Marketers Can Adapt
By Melissa Chefec, Business Development Manager
AI's Role in Content Creation: A Balancing Act
By Maxwell Chalkin, Chief Digital Officer and Vice President
The AI Debate: Thoughts, Perspectives and Musings from the MKP Team
By Terry Cole, Chief Content Officer
Enhancing Customer Engagement Using Interactive Digital Content
By Brenna Donahue, Assistant Project Manager
With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
Secrets to success as a new remote employee – Part 2: You make your own success
By Cathy Planchart, Senior Project Manager
Secrets to success as a new remote employee – Part 1: Put your best "face" forward
By Cathy Planchart, Senior Project Manager
MKP Embraces a Workplace Transformation
By Phil Ziff, Project Manager
For over twenty-five years, MKP had been a company that, like many others, worked out of a central office space. While a few employees worked primarily from home, most people met daily in MKP’s New York City loft in Union Square.
How Have Bank Marketers Changed the Way They Bank During the Pandemic?
By Erin O'Brien, Assistant Project Manager
The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.