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Merger Communications

Personal brochure cover, business brochure cover, letter front and back

Amalgamated Bank/New Resource Bank Merger

Challenges

This socially-conscious New York-based bank was acquiring a single office bank on the west coast, with a strong environmental and economic development focus.

Communications had to be cost-effective, yet reassure the new customers that Amalgamated was also committed to mission-based banking.

Solutions

A generic, pre-printed 14” letter presented all the change information, with separate versions for personal and business customers.

An enclosed brochure (two versions) used imagery and messaging to create optimism about the values that would continue to be supported.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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