Published articles
When it comes to financial marketing communications, you can always count on clear insights from MKP

Financial Institutions Should Be Getting Their Marketing Game On
The Financial Brand, June 12, 2020

"As the coronavirus recession grinds on, institutions that don't build a reputation for nimble service will watch loyalty erode among consumers and businesses. Institutions that deliver and promote timely help will welcome them aboard and prosper." Read more

For a More Effective COVID-19 Response, Let Your Brand be Your Guide
ABA Bank Marketing, April 14, 2020

"In these strange, unsettling times, it might seem a little frivolous to suggest taking a moment to view the coronavirus pandemic through the lens of your bank’s brand. But actually, just the opposite is true." Read more

Financial Marketers Need Nimble Game Plans for COVID-19 World
The Financial Brand, April 2, 2020

"Wherever your institution is on the coronavirus crisis curve there will be communications decisions demanding tact, judgment and creativity. Everything must be run through a cautious filter to keep channels open so bank and credit union messages are heard." Read more

A New Take on Customer Referral Programs
ABA Bank Marketing, January 29, 2020

"In bank marketing, what’s old can often become new again. Take an idea that stretches way back to the era of free toaster giveaways, one that may now be poised for a major comeback: the customer referral program." Read more

Compliance Letters as a Marketing Tool
ABA Bank Marketing, September 18, 2019

"As a bank marketer, you’ve probably noticed that compliance-related assignments have taken up a fair share of your bandwidth in recent years… Don’t underestimate the importance of these communications, or the opportunity they present..." Read more

Walking the Walk of Customer Advocacy
ABA Bank Marketing, June 26, 2019

"In case you haven’t noticed, it’s a tough climate for building brand loyalty in the financial industry these days. Emerging technologies and shifting paradigms are changing the way people bank..." Read more

M&A Communications: Start Planning Early
ABA Bank Marketing, May 7, 2019

"You’ve gone through the due diligence. You’ve made a deal. You’re acquiring another bank... Here are a few steps you should take right at the start that will go a long way toward creating the best customer experience and optimizing the positive effects of your acquisition..." Read more

Post-Merger Communications
ABA Bank Marketing, January 26, 2018

"’s what happens in the days post-conversion, after customers have migrated to their new accounts and the first statements have arrived, that may matter most in the long-term success of your acquisition." Read more

6 Tips for Change Communications
ABA Bank Marketing, November 17, 2017

"Your call center is quiet… and that’s a good thing." Read more

Start making your promotions SHOUT!
ABA Bank Marketing, September 22, 2017

"Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party." Read more

Angling for commercial prospects
ABA Bank Marketing, July 18, 2017

"Use this strategy to increase your catch in the commercial marketplace." Read more

Sharpen your commercial communications
ABA Bank Marketing, April 14, 2017

"It’s difficult to know what will motivate an individual commercial customer or prospect. Is it price? Is it service? Is it credit availability? Is it reliability?" Read more

Not the kitchen sink
ABA Bank Marketing, April 14, 2016

"...please, not the kitchen sink! If I had to name one pivotal lesson that applies universally to banks large and small, it’s this: simplicity and consistency are the keys to getting your message across." Read more

Hyper local marketing
ABA Bank Marketing, February 26, 2016

"Use the latest generation of hyperlocal marketing tactics to focus on forging stronger bonds with your customers and your best prospects." Read more

4 ways to keep customers loyal
ABA Bank Marketing, February 11, 2016

"Keeping customers happy, loyal and committed is a lot less expensive than replacing them with new ones." Read more

5 keys to developing successful merger communications
ABA Bank Marketing, November 6, 2015

"You’re required by law to give customers advance notice of changes to their accounts. Since it’s a legal mandate, the temptation may be to provide only bare bones change information. Our advice is simple: don’t do it.Read more

No news is bad news: Why being upfront with employees is key to good morale
Small Business Community, Bank of America, March 11, 2013

"When small business owner Hillary Kelbick co-founded MKP Communications, a financial services marketing-firm based in New York City, 18 years ago, one of her key goals was to treat her employees with dignity and respect." Read more