It’s a funny thing being a creative marketing and communications agency: our clients hire us for our ideas. As fun as it is to be creative, it can be a lot of pressure to know that the bills only get paid when the ideas are good. After all, creativity flows most freely when the livin’ is easy! So, how do we keep the creative juices flowing despite the challenge of having to be creative on demand?
In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers. Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.
Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:
If you’re feeling anything like we’re feeling right now, you might be asking, “Wait, what just happened?” Schools and businesses are shuttered, dire warnings proliferate to stay isolated at home, and it all happened so quickly. Life can certainly be unpredictable. Thankfully, the MKP team is safe and healthy during this trying time, and we hope you and your family, friends, and colleagues are, too.