If you’re feeling anything like we’re feeling right now, you might be asking, “Wait, what just happened?” Schools and businesses are shuttered, dire warnings proliferate to stay isolated at home, and it all happened so quickly. Life can certainly be unpredictable. Thankfully, the MKP team is safe and healthy during this trying time, and we hope you and your family, friends, and colleagues are, too.
By Pamela Reich, Director of Communications Strategy At MKP, perhaps the most obvious manifestation of our creativity as a marketing communications company is our end product, whether it’s a letter, brochure, banner, ad or campaign. Yes, we pride ourselves on the ability of our writers and designers to develop creative that is strategically on target, brand sensitive and impactful. Taking a deeper look, however, we find that creativity guides and inspires everything we do.
First announced in 2017, the phaseout of LIBOR (London Interbank Offered Rate) as a global interest rate benchmark for interbank lending will be completed by the end of 2021. In addition, many banks also use LIBOR as a reference rate for adjustable rate commercial and consumer loans. The United States Federal Reserve has recommended SOFR (Secured Overnight Financing Rate) as a replacement.
Here at MKP, brainstorming is a big part of what we do. And over the years, we’ve developed a few important techniques and guidelines that have helped us tremendously. Try a few of these the next time you gather a group to kick around ideas. We’re confident they’ll help you too, no matter what project your next brainstorming session may be for! 1. Take “No Bad Ideas” to the next level.