By Melissa Chefec, Business Development Manager

What makes some people savers and others spenders? And how can banks and parents instill a love of saving in young kids that will last throughout their lives? Bank marketers should seize the opportunity to best educate kids and their parents about money and saving, helping cultivate and nourish long-term financial health while building the foundation for long-term profitable banking relationships.

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

As a consumer of financial products, what makes for a good experience? Twenty-five years ago, the answer would likely have had something to do with excellent service proffered by a friendly banker at your local branch who knows your name. How things have changed.

By Laura DeLaCruz, Director of Project Management and Business Development

As we enter our 26th year, MKP President and CEO Hillary Kelbick talks about plans for the future and the steps MKP is taking to stay ahead of the curve in bank marketing.

As MKP enters our second quarter-century, what’s at the top of your agenda?