Social Media Influencers: Bridging Banks and Gen-Z

By Jackie Berkoff, Project Manager

Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.

Connect using authenticity and relatability

Is Cash Dead or Just Temporarily Ill?

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

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