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Digital Content

BMO Harris two interstitials and new login screen

BMO Harris Bank Digital Banking Relaunch

Challenges

A major overhaul of the online experience was designed to align the user interface for the web, mobile web and mobile, impacting different customer segments.

Action was required for a smooth transition; communications needed to create awareness, promote the new features and motivate each audience to take the required steps.

Solutions

A series of communications including Interstitials, customized emails, homepage tiles, a campaign landing page and employee support materials over multiple waves.

Communications were tailored based on level of engagement with online banking, channel preference and products used.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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