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Merger Communications

BMO Harris Bank deposit conversion welcome guide, letter, and outer envelope

BMO Harris Bank/M&I Bank Merger (Deposit Conversion)

Challenges

Two million customers of two legacy institutions needed full conversion information and disclosure – goal to streamline elements for better customer experience.

Multiple brands and lines of business required different messaging and branding (one shown here).

Solutions

Letter with customized account listing and personalized messaging.

Unique all-in-one Welcome Guide held three components in a perfect-bound book: introduction to the new company; Change in Terms; handbook of legal disclosures.

212.983.5700
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(212) 983-5700  |  info@mkpteam.com

MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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