Burke & Herbert Bank “That’s Better” Campaign
Quarterly campaigns promote this DC-area community bank; difficult to keep fresh and continue to build awareness of the bank’s competitive difference.
Add an emotional perspective to the high-touch customer experience; this is a bank customers can actually feel good about.
Use of bold colors, high energy, engaging images and relatable messaging throughout the omnichannel campaign, which included branch collateral and digital, print, outdoor and radio advertising.
“Life’s a little better” and “that’s better” are simple statements intentionally understated in a homespun, conversational way – connecting them to banking that is honest and authentic.