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Sales Promotion

Burke and Herbert Bank posters, clings, and tv ad slides featuring phrases "that's better" and "life's a little better..."

Burke & Herbert Bank “That’s Better” Campaign

Challenges

Quarterly campaigns promote this DC-area community bank; difficult to keep fresh and continue to build awareness of the bank’s competitive difference.

Add an emotional perspective to the high-touch customer experience; this is a bank customers can actually feel good about.

Solutions

Use of bold colors, high energy, engaging images and relatable messaging throughout the omnichannel campaign, which included branch collateral and digital, print, outdoor and radio advertising.

“Life’s a little better” and “that’s better” are simple statements intentionally understated in a homespun, conversational way – connecting them to banking that is honest and authentic.

Watch the video spot

Listen to the radio spots:
30-second spot
60-second spot

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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