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Direct Mail

Eastern Bank brochure cover, brochure interior, letter, and outer envelope

Eastern Bank/Wainwright Bank Merger

Challenges

Until its acquisition by Eastern, a long-established Boston-based bank, Wainwright had the most socially progressive agenda in the U.S. – environment, affordable housing, LGBT.

Wainwright customers had a strong emotional attachment to the bank, concerned about the loss of emphasis on the things that mattered to them.

Solutions

MKP created merger communications with a carefully balanced blend of information and emotion – “We’re glad you’re here.”

Photography and design helped Wainwright customers feel comfortable about banking at Eastern.

Proof points supported Eastern’s continuing commitment to the community.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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