Huntington Branch Consolidations
Legal notices of branch consolidations need to carry a straightforward message and mitigate concerns.
Standardize the approach so multiple closings can be turned around quickly, including development, production and mailing.
Clean, direct 90-day letter with sidebar listing several nearby locations; a pre-printed coupon on the 14” form features digital conveniences; additional mailings at 60 and 30 days for safe box.
Collateral includes branch and ATM signage and take-one brochures.
Variables in the base letter are populated from a grid with all relevant information for each branch.
Creative is updated to reflect evolving brand guidelines.