Support the introduction of Huntington’s enhanced digital banking experience, “The Hub,” which provides personalized money management tools, designed to position Huntington as an important financial ally and increase online engagement.

As Hub features and benefits vary by line of business and online usage patterns, a comprehensive communications and messaging strategy needed to incorporate multiple touches, multiple channels and multiple copy variations.

Build a communications plan, defining objectives, strategies, tactics and timing to introduce the new platform.

Develop a messaging matrix and copy for up to 75 customizable Hub messages, emails, landing pages, interstitials, FAQs and in-app notifications.