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Digital Content

Huntington Online Hub Launch chart titled summary of tactics by audience

Huntington Online Hub Launch

Challenges

Support the introduction of Huntington’s enhanced digital banking experience, “The Hub,” which provides personalized money management tools, designed to position Huntington as an important financial ally and increase online engagement.

As Hub features and benefits vary by line of business and online usage patterns, a comprehensive communications and messaging strategy needed to incorporate multiple touches, multiple channels and multiple copy variations.

Solutions

Build a communications plan, defining objectives, strategies, tactics and timing to introduce the new platform.

Develop a messaging matrix and copy for up to 75 customizable Hub messages, emails, landing pages, interstitials, FAQs and in-app notifications.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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