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Legal & Change Communications

Metro Credit Union outer envelope, letter, letter interior spread, FAQs, and initial and final microsites

Metro Credit Union Systems Conversion

Challenges

MKP identified two separate audiences: with and without online and mobile banking, carried through emails and DM; message hierarchy was critical.

Spanish was the preferred language for many members, but language preference data was unavailable.

Solutions

To support a digital-first strategy, a series of emails and the “Transformation Hub” microsite, serving as a central communication hub, were updated throughout the program.

Direct mail was used to reach all members, addressing those with online banking in a detailed 4-page letter; the non-online banking audience received a shorter 2-page version.

The microsite was translated into a Spanish version; all communications announced its URL (in Spanish).

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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