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Digital Content

Metro Credit Union initial microsite, FAQs, and final microsite

Metro Credit Union Systems Conversion Microsite

Challenges

To support a digital-first strategy for systems conversion communications, the microsite pages had to stand apart from other messages, especially during COVID-19.

Action items for members varied depending on audience and shifted as conversion approached.

Spanish speakers represented a significant portion of Metro’s membership.

Solutions

“All roads lead to microsite” approach.

“Transformation Hub” used tertiary brand color to distinguish conversion-related pages.

Sitemaps, wireframes and microsite content were built in accordance with Metro’s content management system’s features and capabilities.

Updated four times to highlight required action items.

A parallel Spanish version was built and referenced in all communications.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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