Provident Bank/SB One Bank Merger
Merger communications needed to introduce Provident and the Provident brand in new markets.
Overall positioning needed to be thematically and graphically consistent across print and digital elements.
Outer envelopes utilized the SB One logo to ensure that customers will open and review them.
Main conversion brochures offered a powerful trio of focal points - “Your business/family, Your neighborhood, Your future” - which helped to reinforce the commonality of both banks’ core values and commitment to the customer and the community.
Color blocks and an arrow graphic provided continuity of graphic themes across multiple mailings, email communications and microsite.