Skip to main content
Home
  • What We Do
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • Fun
  • Browse the Work
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • All Categories
  • About MKP
    • Meet the Team
    • Thought Leadership
      • Blog
      • Published Articles

Media & Advertising

Verifone Way2Ride taxi topper ad and stills from video ad featuring the app and a frog mascot with the phrase "hop in, hop out"

Verifone Way2Ride Taxi App OOH and Digital Advertising

Challenges

This leader in POS payment processing, with a large presence in the taxi industry, introduced an app to enable riders to hail and pay for taxis in select test markets.

MKP was engaged to develop an overarching creative platform and advertising strategies for the rollout.

Solutions

Created the tagline “The Taxi App,” which defined the service; the frog icon and “hop in/hop out” was a strong personality builder while conveying the key benefits.

Initial executions were in company-controlled taxi tops and the video screens inside the cabs.

Built media plan for testing and rollout into 6 markets ($2.6MM budget).

Watch the video spot

212.983.5700
mkpteam.com

Search mkpteam.com or contact us with any questions you have.

© 2023 MKP communications inc.

Contact us

Whatever your marketing needs, we can help. Let's get a conversation started today.

Contact us >

(212) 983-5700  |  info@mkpteam.com

MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

Learn more >