WSFS Post Conversion Friction Mitigation (Campus Banking)
Communicate an upcoming paper statement fee to encourage eStatement enrollment without using the words “fee” or “free.”
Capture the attention of a Campus Banking audience, and build confidence in WSFS as an ally to help avoid fees.
Contact clients across multiple channels, including a simple postcard, with escalating urgency.
Emphasize that online statements save money, are more secure, and are good for the environment.
Associate the switch to online statements with an eco-friendly charitable donation, providing yet another incentive to take action.