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Direct Mail

WSFS postcard front and back about switching to online statements

WSFS Post Conversion Friction Mitigation (Campus Banking)

Challenges

Communicate an upcoming paper statement fee to encourage eStatement enrollment without using the words “fee” or “free.”

Capture the attention of a Campus Banking audience, and build confidence in WSFS as an ally to help avoid fees.

Solutions

Contact clients across multiple channels, including a simple postcard, with escalating urgency.

Emphasize that online statements save money, are more secure, and are good for the environment.

Associate the switch to online statements with an eco-friendly charitable donation, providing yet another incentive to take action.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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