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Merger Communications

WSFS and Beneficial Bank welcome brochure, envelope, and letter front and back

WSFS/Beneficial Bank Conversion

Challenges

Mitigate concerns about loss of local bank; ensure customers feel confident and optimistic about the transition.

Set the stage for sale of additional services.

Solutions

A fully customized letter welcomed Beneficial customers, providing key dates and transition information plus a listing of current/new accounts and only the product information relevant to each customer’s relationship.

A 20-page Welcome Brochure, featuring an illustration of a landmark local bridge, promoted the WSFS brand and highlights of the bank’s new opportunities for both personal and business customers.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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